Alexandra BevanLyons

Head of Marketing at Subaru (UK) Ltd – United Kingdom

Alex is Head of Marketing at Subaru UK. In this role she’s been responsible for evolving the marketing of Subaru UK during a hugely challenging period both for the brand and the automotive industry more generally. During her time at Subaru UK, Alex has been responsible for appointing new creative and media agencies; developing a new brand platform; and building an internal team that continues to drive improvements to better help the business achieve its commercial objectives. Alex’s remit includes advertising, media, sponsorships, events and dealer marketing.

Alex is fortunate to have experience of both client-side and agency roles. Beginning her marketing career as a Graduate at Sky, she spent 3 years with the business before taking an Account Handling role at a Birmingham-based marketing agency. She’s been at Subaru UK for the past 3 years, most recently as Head of Marketing.