Media and Advertising Research Director at Ipsos Adria – Croatia
Ante Salinovic has been doing market research since 2001 within Puls Agency, which became a part of the Ipsos Group, one of the world’s leading research agencies. From 2003 he has been specialising in media and advertising research and became the head of his department, first at the level of Croatia and then at the regional (Adria) level.
He has led the development of a large number of research tools that have become the standard in the marketing market in the region and some other countries — MEDIApuls, BRANDpuls, OmEx, Dotmetrics, and a large number of ad hoc surveys for the needs of different clients.
In addition to media and advertising research, he is also actively engaged in research on brand development and public opinion research (political research).
He is actively working with a large number of media, marketing agencies and advertisers in Croatia and the region.
As a guest lecturer, he works with various universities and business schools.
He has been participated in Croatia Effie Awards jury 6 times.