Senior Planner at TBWA – Sweden
With TBWA since 2017 working as a planner ans heading the planning department.
Experienced strategist and planner with a demonstrated history of working in the marketing and advertising industry. Prior to TBWA, he worked at McCann in different roles and at different agencies.
Carl-Johan is driven to find meaningful insights in every assignment and to lead both clients and creatives all the way from insights to follow up and results. To see every brief as a way to change things to the better for the client, the customers and society.
He lives in Stockholm with his wife and three kids. They all have a passion for skiing and outdoor so if they are not home, they will be in the mountains.
He is also engaged in several sustainability projects trying to do what he can to create change.