Associate Director at Procter & Gamble – Switzerland
Diala Awad is an Associate Director at Procter & Gamble Geneva in the BBIC (Brand Building and Integrated Communication) department.
Diala started her career at Procter & Gamble in Geneva in 1992 as an Assistant Brand Manager on the Health & Beauty Care business for the Lebanese market. She pursued a Brand Management career across multiple brands and geographies, including the exotic French island territories of Reunion and Mauritius!
In 1997, Diala followed her passion for advertising and transferred to the BBIC department, working on the Hair Care business for Central & Eastern Europe and the Middle East, run out of the UK. Since then, she is based in Geneva and has worked on Always, Pampers, Ariel, Tide, and Lenor, across Europe and the Middle East.
Currently, Diala is leading the Global brand positioning and communication for Tide (ex US), as well as supporting the total Fabric Care portfolio (Ariel, Tide, Bonux, Downy) in the Middle East region…still at Procter & Gamble 26 years later 😊