Planner at KING – Sweden
Michaela has a background in advertising and strategy from London College of Communication and currently works as a planner at one of Sweden’s most prominent advertising agencies, King. She has been working with some of Sweden’s most well-known brands, but also with a number of international clients/brands.
Work includes analysis, research, insights and strategy during brand positionings creation and creative solutions, both in mature and startup phases. Michaela also handles continuous evaluation and revision of current assignments/projects/brands.
Michaela has been part of teams and campaigns awarded nationally (100-wattaren, Strategy Awards Sweden, Guldägget) and internationally (EuroBest, Epica, Cannes Lions, The Webby Awards).