Managing Partner at Synergion Lab – Poland
Michal started professional career in 1996, as a market researcher, achieving the position of Research Consulting Director in IQS Group, one of the most impressive research agency o Poland. He continued the carrier in a Y&R Warsaw as a strategy Director and BAV Director. Since 2010 leading his own business, the Synergion Lab, that combines skills of research agency, marketing and communication strategy consulting and advertising agency known as Simply By. His main clients are Nestle, Sanoma Learning (Nowa Era), Smithfileld Foods (Animex), Totalizator Sportowy (National Lottery), Swiss Krono. The Simply By agency awarded EFFIE price for its first campaign for Krakus Brand .
Michal is a member of the Effie team in Poland since 2008, co-author of Polish Effie application form, co-author of the jury workflow model, and the trainer for applying agencies as well as a jury members in last 4 years.