Associate Strategy Director at McCANN Paris – France
Shadi began her career in advertising in Montreal back in 2005, working for Publicis Healthcare as an Account Executive on the Sanofi-Aventis business.
Looking to broaden her horizons, she moved to France in 2007 to complete a Masters Degree in Corporate and Institutional Communications at the CELSA graduate school within the University of Paris Sorbonne.
She has worked as a Strategic Planner ever since, building brand platforms and communications campaigns for such global accounts as Mastercard, Nespresso, L’Oréal Paris, Mixa, Mondelez gum, Toyota, Subway and Diplomatico at both McCann Paris and Saatchi & Saatchi France.
Appointed Associate Strategy Director of McCann Paris in 2018, part of her responsibilities include spearheading the strategy for Vichy at a global level.
Shadi won a Silver Effie France for the relaunch Subway in 2017