Urska TuskejLovsin

Assistant Professor at University of Ljubljana – Slovenia

Dr Urška Tuškej Lovšin is Assistant Professor at the Faculty of Social Sciences, University of Ljubljana. Since 2018, she has been teaching various marketing and marketing communications related courses, such as Integrated marketing communications, Consumer Psychology and Marketing Research, and has been leading two practical courses. 

Her main research areas are consumer-brand relationships, strategic brand management, and consumer behaviour. Her research papers have been published in various international journals, such as Journal of Business Research, Journal of Product and Brand Management, Public Relations Review and Baltic Journal of Management. Her paper “The role of consumer-brand identification in building brand relationships” received the Emerald Citations of Excellence award, an international award for most cited and influential papers in the areas of Business Management, Finance, Accounting, Economics and Marketing. 

Before her academic career, Tuškej Lovšin had been a marketing practitioner for many years. From 2007 to 2015, she worked in the advertising agency Formitas BBDO in Ljubljana, Slovenia. Several of her projects won awards at national and international festivals, such as Warc, Effie Slovenia, Slovenian advertising festival SOF, AmCham etc. In 2019, she was a first-round judge on the Effie Awards Slovenia. 

Regardless of what she does, she simply follows her mission: (1) work with enthusiasm and passion; (2) make good things even better; (3) enrich the practice with theory and theory with practice.