Director at 360º Marketing & Communications – Spain
In 2019 Alvaro Ales celebrates 25 years of experience in the Marketing & Communications industry. During the first 10 years, Alvaro worked as marketeer at some of the best-known wines & spirits companies such as Diageo in London or Pernod Ricard in Spain. After a brief move to the telecoms industry, working as Marketing Vice-President for Telefonica B2B, Alvaro Ales became Marketing & Communications Director of a well known winery in Spain, Grupo Caballero.
In 2004 he jumped to the agency side and founded Lateral Marketing. In 2007 also founded his current agency 360º Marketing & Communications and joined Havas Group forming Arena 360º. After 7 years offering full marketing services with this media agency, in 2014 360ºMC became independent again. Alvaro Ales founded then Gastropass a Marketing agency specialised in Food &Tourism.
From 2015 to 2018 Alvaro Ales worked as Marketing & Communications Director of Bodegas Barbadillo, a winery founded in 1821 in Spain, with an Interim Management contract, running simultaneously his own agencies. He has been jury member of several international awards such as El Sol, The Globes, APMC Ireland, Ego Chile and the IMCC European Awards amongst others.