Founding Partner and CEO at Rafineri – Turkey
Aslı Yorgancıoğlu İçli is the founding partner and CEO of Rafineri, the largest and the most awarded independent creative agency in Turkey with extensive experience in GSM, financial services, retail and FMCG experiences.
Rafineri has been awarded the Independent Agency of the Year three years in a row between 2016-18.
In her 23 years of experience in the industry, Aslı has worked as a Strategic Planning Director and CSO in Bates, Lowe and Total Iletisim prior to establishing Rafineri.
Throughout her career she had the opportunity to work with a diverse range of brands-local and international, both market leaders like Coca-Cola Company, Is Bankasi, Boyner Group and Turkcell and successful challenger brands like Pegasus Airlines, Henkel, and Eti Confectionary.
While acting as CSO, Asli also took the role to lead digital communications teams in the Rafineri and was in charge of transforming the agency structure to hybrid teams.