Chief Strategy Officer at Publicis Italy – Italy
Béla is Chief Strategy Officer at Publicis Italy and is leading the brand strategy transformation for many of Publicis’ global brands such as Diesel, Kinder, Heineken, Maggi, Mercedes-Benz and Nescafé. Béla’s strength is to find the sweet spot between brand DNA, product truth and consumer tension.
The area in which brands develop their greatest potential to drive value and growth. Béla is also a strategy lead in the transformation process of Publicis Group in Italy and Europe, to advance the seamless integration of data, creativity and technology. Béla won numerous creative and effectiveness awards, to which most recently he added his first APG and IPA’s.
He gets most of his inspiration from using public transport wherever he goes and his two little boys.