Head of Planning at Havas Paris – France
Head of Planning at Havas Paris, Benoit Lozé designs innovative strategies and advertising concepts for brands, companies and institutions to give them the competitive edge required in today’s rapidly changing world. Having studied closely the paradigm shifts that now blur the lines between consumers, brands and politics, he supports major companies, such as LVMH, BNP Paribas, Orange and La Poste, in defining a positioning that adds value to both their image and business. Leading a collective of 35 strategic planners, Benoît works in close collaboration with the agency’s Creative Director Christophe Coffre and creative teams in advertising, digital, design, and brand experience.
A graduate of Sciences Po Paris, Benoit Lozé began his career at Publicis (1998) as a Strategic Planner before joining Saatchi & Saatchi (1999) as a Consultant.
In 2000, Benoit Lozé joined Havas Paris (then Euro RSCG Corporate) as a Consultant and then as Associate Director. In 2004, he became a Strategic Planner before being promoted Head of Planning in 2011.