Head of Strategy at Ogilvy Paris – France
After 12 years in several Parisian agencies such as Herezie, Buzzman, La Chose and Blast Radius, Fanny becomes Head of Strategy at Ogilvy.
Her offline & online background allows her to fully think integrated. Coca-Cola, Thierry Mugler, Hermes, EasyJet, IKEA, Danone or Delsey are in a nutshell some of the most noticeable brands she worked with. This variety has lead Fanny to developed a strong capacity to adapt to any kind of briefs.
As a planner, she is deeply convinced of the importance to have an unbeatable understanding of the audiences that brands want to engage. That’s is why she makes a point of contacting and meeting real peoples to understand their hidden needs and to identify inspiring insights. On top of her daily tasks, Fanny is an active member of the CPS, the French strategic planning committee, that aims at promoting strategic planning in France and rewarding the best brand strategies of the year.