Jean-Charles Caboche

Managing Director at BETC – France

Jean-Charles is a graduate of Sciences Po Paris and the Essec Business School. He started his career at L’Oréal as product manager for the Helena Rubinstein brand, before joining the Accor group in the UK as communication and marketing manager for the Ibis and Formule 1 brands in London.

He joined TBWA in Paris in 1998 where he worked more than 10 years as account manager for big brands as SNCF, Orange, La Poste, Carrefour, BNP Paribas… mainly on their corporate communication stakes: corporate brand positioning, corporate reputation, corporate social responsibility, employer branding, internal communication, etc.

He joined BETC in 2012 as Managing Director in charge of big accounts such as Credit Agricole, Total and Ubisoft. He is also CEO of BETC Corporate since 2016, this pole answers BETC’ clients and prospects’ needs to build strong corporate internal and external communication strategies and campaigns.