Marta Zycinska

Vice President Marketing and Communications at Mastercard – Poland

Marta is a marketer with 18 years of experience. She has started her professional career in FMCG sector to move to telecommunications and insurance before joining Mastercard. In her managerial positions she was responsible for media, advertising, e-commerce, trade marketing, research, marketing strategy and sponsorship. She led one of the biggest and most successful rebranding projects on the polish market for a 200-year old insurance brand. She has worked in Mastercard for almost 3 years first as a Head of Marketing for Poland and now as a Vice President Marketing and Communications for CEE region covering 19 countries. Her campaigns won numerous Effie awards and recently also a Golden Drum. She herself has been in Effie jury for 7 years now.

Marta has an MBA from Oxford Brookes University and a BBA in Marketing from Brock University in Canada. As one of her passions is English language she also holds a degree in English philology. Skiing and playing tennis is among her other hobbies, but her ultimate passion is spending time with her 3 sons.