Nines Alcalde

General Manager at INNOCEAN Worldwide Europe – Spain

Nines is an expert in communication and brand building with more than 25 years of experience in the advertising industry. 

She has been working with the most admired brands, Telefónica, Kellogg´s, Ono, Vodafone, Michelin, Banco de Santander, Grupo Liberty, Cepsa, Coca Cola, and currently with Kia and Hyundai as a team leader in the agency.

Her experience in advertising agencies and advertisers, has given her a holistic view for driving business and long-lasting client relationships. 

She currently leads as General Manager, at Innocean Worldwide Spain, after coming from 17 years as Brand and Media Director in 2 big one’s telecom companies. Before that, she was working in the most important advertising agencies in Spain, as Leo Burnet and Ogilvy & Mather. 

I have been judging in the most relevant Spanish Festivals, such as CdC, El Chupete, and Spanish Effies Awards.