Viktorija Radojević Mavrič is the Executive Director of Marketing at the Mercator Group. Prior to that, she was Executive Director of Marketing at Mercator Serbia, where she has been employed since 2014. She was previously Director of the Marketing Department at Idea, where she was Head of the Public Relations Department and Head of Research and Analysis Division since 2007 until 2014.
She studied organisational sciences in Belgrade, and MBA at the IEDC International School of Management in Bled. She is a member of the Naleda Association in Serbia, Yes in Slovenia and many others until now. In the field of strategic marketing, she introduces new approaches and ideas, and distributes her inexhaustible and contagious energy to everyone around her. In every project she finds inspiration, sees opportunities in obstacles and stimulates potential in people.