Vladislav Ryzhikov

Marketing and PR Director at McDonald’s Belarus – Belarus

Vladislav is a Marketing and PR Director at McDonald’s Belarus with more than 20-years international’s experience in marketing and advertising, an expert that know the communication business from both sides: agency’s and client’s. He is responsible for development and implementation of company’s marketing strategy, including local new product development, advertising, media, sponsorship. 

During his career Vladislav had also been a Head of Marketing at Kraft Foods Belarus, responsible for company’s wide brand portfolio including Oreo, Milk, Jacobs, Carte Noir, Barni, Alpen Gold, Stimorol and other brands. He took part in a very interesting project of Kraft Foods acquisition of Cadbury’s in the market.

He has EMBA degree from Baltic Management Institute. He also developed his skills in marketing and management at Northwestern Kellogg University (Chicago, USA) and world-known McDonald’s Hamburger University.

Vladislav likes to travel with his daughter and enjoys skiing, though his skiing skills need improvement.