Brand Business Leader at Interpublic Group – United Kingdom
Will has 25 years’ experience in the advertising business (19 of which at MullenLowe) and has spent the last 17 travelling the world running global Unilever brands. He started his career at the likes of Bates Dorland and Grey, working on a range of accounts from Remington to Procter & Gamble.
Having started at Lowe working on the Vauxhall Motors business, he then took on his first Unilever role keeping armpits perspiration free with Rexona/Sure/Degree, he then led the global expansion of the Household Cleaning business including Domestos, Cif and Sunlight winning numerous awards over the course of 7 years.
During this period Will was also part of the leadership team that pitched and won the global Knorr business. Having settled the Knorr business into the worldwide network, Will was then asked to lead the global Unilever Ice Cream category and help rejuvenate the LOLA MullenLowe office in Madrid. Will’s team helped Magnum to join the ‘Billion Euro’ club, win multiple awards including Cannes Gold two years running and an Effie as well as deliver double digit growth for the likes of Cornetto, Fruttare and Paddle Pop. Will then returned to London where he turned around Unilever’s global Oral Care business and then took on the global leadership of two of Unilever’s largest brands, Rexona and Persil/OMO.
In 2018 Will was asked to lead the successful Team IPG pitch for the global TRESemmé business and build an Open Architecture team that could deliver purpose-led, data driven end to end communications for the world’s leading Hair Care brand. As well as his Unilever responsibilities Will also leads the global AkzoNobel decorative paints business and Pearson, the world’s learning company.