Founder and CEO of GOOD Agency – United Kingdom
He started GOOD Agency 25 years ago with a vision to create an Advertising and Marketing Agency that worked exclusively with commercial Brands and not for profit organisations whose purpose was to have a positive impact on the world.
No other agencies like that existed at the time.
Throughout his career, Chris has combined working with some of the world’s best known commercial brands (Diageo, Mars, Pernod Ricard, Direct Line, Lindt, Sainsbury’s) as well as some of the UK’s largest charity brands (WWF, CRUK, Macmillan Cancer Support, Save the Children, Oxfam, Christian Aid, BHF, The National Trust, RHS, Royal Opera House, Kew Gardens, MS Society, Alzheimer’s Society, NSPCC, Children’s Society, Barnardo’s).
His specialisms include Sustainability, Purpose, Experiential, Campaigning and Partnerships.
Some of his projects have included:
Helping to align and galvanise stakeholders around the brand’s ambition to lead the drive to achieve the highest levels of household recycling in Europe.
2000+: Energy Saving Trust
Driving consumer behaviour change amongst consumers and businesses.
Engaging internal stakeholders with the business’s ambitious commitment to reducing environmental impact across all manufacturing.
Launching One Earth to motivate staff to adopt important initiatives to achieve zero carbon emission and 100% recycling of packaging.
Launch Stella Artois’s national can recycling campaign.
2010 – 2014: Diageo, Catch 22 & The Home Office
Brokering an innovative partnership to run a highly effective mentoring programme for underprivileged young people. This was extended to advising Guinness: helping set a global staff volunteering programme.
2016: Pernod Ricard
Defining the company’s responsibility and sustainability framework and comms plans for 19 countries and 88,000 employees. In the same year, helping Kingfisher PLC to define the group’s social purpose and spending 4 years developing and implementing a comprehensive stakeholder engagement plan.
Currently, Chris is working with a number of cross-sector commercial brands ranging from Banking, FMCG, Insurance and Home Improvement to help define and leverage a compelling purpose to drive value creation.