Business Unit Director at Grupa Żywiec – Poland
Ewelina is a marketer with 17 years of experience. She has started her professional career in FMCG sector at Unilever working for both foods & home care categories, then she moved to the beer category working for Grupa Zywiec (part of Heienken Group) to finally get the position at Heineken Global Commerce. Currently based in Amsterdam, she is in charge of No alco beer category development globally.
In her managerial positions she was responsible for trade marketing, brand building & marketing strategy, communication, sponsorship & innovations. She worked also as a Key Account Manager with one of the biggest Polish retailers Jeronimo Martins Distribution. Her marketing campaigns won numerous Effie awards. She herself has been in Effie jury for 3 years now.
She is passionate about people development. Obsessed with execution, driven by results, experienced in E2E acting, she is a strong team player in key business initiatives.
With her entrepreneurial spirit she has also created her own successful brand in craft ice – cream category.
In her free time she reads, cooks & plays scrabble with family & friends.