Natalia Paliy

Head of Marketing at Philips – Ukraine

In one sentence I’m a passionate marketier who leads the team to deliver and achieve the best (for themselves and for the company).

During my 17 years in marketing in FMCG and consumer electronics, I built my career from Trainee to Marketing Director and Regional Marketing Manager responsible for 19 countries. My scope of work includes effective marketing systems buildup (JDE and Philips Ukraine), business growth of brand-leaders on the market (Korona chocolate, Jacobs coffee, Lyuks potato chips, Philips consumer electronics), strategic longer-term brand buildup (Korona, Lyuks, Jacobs) and market development and penetration-building strategies (Philips).  And my biggest achievements include strong marketing teams built in Philips Ukraine and Jacobs Ukraine as well as consistent business results over-delivery in most of positions I worked for.