Valentina Belcheva

Head of Marketing Southeast and Central Europe at Sanofi Consumer Healthcare – Bulgaria

Expert in creating credible and sustainable marketing strategies, responsible for national and regional marketing campaigns, building brands from scratch, increasing brand recognition and loyalty in the countries under her responsibility. Build from scratch several new categories on CHC market in the region. Introduced numerous new launches as well as re-activating of sleeping brands that converted into spectacular company’s business results and growing MS.

Valentina graduated as Master of Pharmacy from the Faculty of Pharmacy, Medical University of Sofia in 2004. She started her career in the pharmaceutical industry, first in the sales, but very soon stepped in the marketing and started her development and growth through different marketing positions with increasing responsibilities, gaining experience in the both – specialty pharma as well as consumer healthcare. Starting back in 2008 as Brand manager, through group and portfolio marketing positions on country level, then group of countries and since 2017th heading the Consumer Healthcare marketing in Southeast and Central Europe for Sanofi. She had experience as Operational business head for Sanofi CHC Bulgaria as well. Leading the Innovations pipeline for the region as well as responsible for the medical team.

Never stopped her formal education as apart of her Major in Pharmacy, she obtained MBA diploma from the Sofia University as well as Master of Public Health and Health management. In 2017th she defended her PhD thesis in the field of public heath and medical science. Graduated with Distinction and Professional Diploma in Marketing from Chartered Institute of Marketing – London in 2019th. Hold tree postgraduate specializations in pharmaceutical and economic areas as well as numerous internal and external trainings in marketing, people and leadership management.

Strongly believe in the connection between the industry and the education of the young people, she is university tutor since 2013th, specialized in the field of Pharmaceutical marketing, regulations and social pharmacy. Mentoring students as well as leading internship programs for young talents. Experienced lecturer on numerous scientific events.

Valentina established the Bulgarian branch of European Industrial Pharmacists Group as well is the official representative for the country in EIPG since 2007th. She is the official representative of Sanofi and in the Bulgarian Advertisers Association (BAA).

Being inspirational leader was always the main target for Valentina in the teams she is responsible for – combining the uniqueness and different talents of the people and motivate them to build and execute irresistible strategies and campaigns.

During the years, despite heavy regulations in pharma industry, awarded in numerous national and international contests for her and her team achievements as “Best Activation country campaign” for Magne B6”as well as “Launch of the year” for Novanight in the BAA contest, outpacing different industries. Granted with “Voted product of the year”, “My Loved Marks” and “Superbrands” certificates several times for different brands. Gaining and the recognition of Bulgarian Pharmaceutical Union with “CHC Product of the year” awards in numerous consecutive years.  

In her career in marketing and innovations, she together with her marketing team won in Bulgaria Gold Effie award in 2019th in the most contested category “Retail”  – the only Gold Effie won from pharmaceutical company ever on country level, as well as the only Effie award so far for the company in the SEC Europe region.