BBIC (Brand Building and Integrated Communication) Manager at Procter and Gamble – Switzerland
Claudia started her career at Procter & Gamble as an Assistant Brand Manager on Dash 2in1 in 1992 and successfully launch of Always and Alldays Brands into Switzerland.
Claudia started at P&G in 1992, pursuing a traditional Brand Management career across multiple Brands (Dash, Always, Olay, Lenor, Fairy, Vicks) and Geographies (South Africa, Germany, Switzerland) with regional and global responsibilities, up to leading the European FemCare Business as Marketing Director in 2002.
In 2005, Claudia transferred to the BBIC department, working on Professional Hair Care, re-launching Wella and Sebastian professional hair care brands.
From 2010 to 2016 Claudia worked as BBIC on the North American HairCare Business (Head & Shoulders, Herbal Essences) and Febreze, managing Febreze Global Brand from 2014 to 2016, winning 2016 NA and Global Effie for the Febreze Noseblind Campaign together with Grey.
As of 2017, Claudia has been leading Global and European brand positioning and communication for Dish Brands (Fairy, Dawn, Yes, Magistral etc.) at Procter & Gamble.