Damian Devaney

Senior Partner at TBV Global – Ireland

Damian Devaney is a leading strategic marketing practitioner, successfully championing marketing to transform companies and cultures from Fast Moving Consumer Goods, telecommunication, manufacturing, packaging and sport. 

Currently Senior Partner and Regional President with TBVGlobal, Damian was VP of Marketing and Communications at Smurfit Kappa, leading a differentiation strategy and organisation change initiative in 34 countries across 3 continents. The highly successful initiative delivered a significant, sustainable increase in the company’s  commercial and equity performance.

Prior to that he was Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. Damian also reversed category declines in a number of fast moving consumer goods markets, having previously been marketing director at Coca-Cola Ireland where he had responsibility for the full Coca-Cola portfolio as well as at Diageo working on Guinness and Baileys. 

Damian is a fellow of the Marketing Institute of Ireland and a past Chairman, and he currently is Chairman of the Commercial and Marketing Committee for the Irish Rugby Football Union.