Business Leader SEE | Marketing Operations & Strategy at Centrade Cheil – Romania
Now an accomplished omnichannel marketer, more than 15 years ago Gabriela begun her career in Saatchi & Saatchi below the line, a good chance to see firsthand how consumers react in real life to advertisers board room ideas. A few years later she has was leading the first Saatchi omnichannel integrated unit for P&G and has then moved on to become the Client Service Director for all agency accounts ranging in industries from FMCG to automotive, retail and energy.
2015 arrived with another big challenge welcomed by Gabriela who took the lead of digital transformation as part of a new business model brought by a new agency partnership with Cheil Worldwide, a Samsung group worldwide communication agency. The new model turned the brand paradigm on its head and instead placed the consumer at the heart of everything. Gabriela took on the leadership position on managing this change and implemented new processes, used new strategic tools, created new structures, and recruited new types of talent. She also helped set the basis of Digital Intelligence Analytics (D.I.A), a unique unit which currently offers data analytics, science, and consumer insights to 17 European markets. Building upon the new data driven and omnichannel integration business model, Gabriela is focused on providing strategic consultancy to companies such as Samsung or Pfizer Global and continuing to lead a cross-competency team whose main purpose is to do good with data for consumers, companies and society.