Lorenzo Cabras

Partner and Client Service Director at True Company – Italy

Born in Genoa with Sardinian blood, passionate about communication and advertising since he was a teenager. 
In Genoa he graduated in Economics and got a master in Marketing; in the first part of his career he experienced both the marketing teams jobs and the ad agency life.
He joined True Company more than years ago and today he is a Partner and Client Service Director, or – more simply – Lorenz.
He believes more in people than in targets.
He likes to play the right chords, to read between the lines, to choose words carefully.