Pam Hügli

CEO/Partner at Serviceplan Suisse – Switzerland

Pam is an expert in communication and brand building with more than 20 years of experience in the advertising industry. She has extensive expertise in businesses such as automotive, retail, financial services and food & beverage and has been working for some of the most famous Swiss and global brands over the last years.

Her longstanding experience in some of the most successful agencies in Switzerland and her extraordinaire ambition to gain deep client understanding have given her a holistic view for driving business which results in sustainable client relationships. 

Pam specialises in developing brand strategies and integrated campaigns. Her heart beats for strong brand leadership. She is board member of the communication association “Leading Swiss Agency” (LSA) and also member of the Account Planning Group Switzerland (APGS). Together with her team at Serviceplan Suisse, she has won many awards, including Effie Awards Europe and Switzerland.