Pawel Patkowski

Brand and Marketing Communication Director at Orange Polska

Since 2011 responsible in Orange Polska for B2C/B2B brand and marketing communication strategy of Orange and brands, media planning , buying, digital activations and social media activities. Formerly deputy director of the marketing communication at Polkomtel (telco). In 2001-2007 CMO Adidas Poland. Previously, marketing director of Browary Brok (owned by Holsten Group). He started at the Lintas agency, where as account director he worked for: Unilever, Castrol, Casio, TP, ING Bank. Multiple juror of key marketing competitions including Chairman of Group Jury of Effie Polska 2011, Chairman of Mixx Awards Jury 2018. Chairman of the Advisory Board of the 10th IAB Forum. A long-time member of the Superbrands Expert Council. Member of the Chapter of 50 Most Creative People in Business. Winner as a team member of over 70 awards and distinctions, including: Grand Prix Effie and Long Term Marketing Excellence Effie, Gold Mixx Awards Europe, Mixx Awards, Premium Brands, Golden Arrow, Innovation Award, Impactor, MIXX Awards Advertiser of the Year and KTR Advertiser of the Year. Individually awarded the CMO of the Year 2014 by Media & Marketing Polska and Marketing Director of the Year 2017 in the Mediarun competition. PhD in Economics and MA earned from Warsaw School of Economics, MBA from Institut Francais de Gestion. Lecturer at postgraduate studies at the Warsaw School of Economics. Author and co-author of the books: “The competitive potential of the brand” 2010, “Marketing of the silver generation” 2020. Member of the Industry Competence Council of IAB Polska.