Vanja Vaniček

Director of Strategic Communications at Studio Moderna – Croatia

Vanja studied Marketing at the Faculty of Economics and Business in Zagreb, Croatia and then completed her scientific postgraduate study of Marketing in the field of psychology and consumer behaviour. Her professional journey began in the Imago advertising agency in Zagreb. She led an agency team that developed communication strategies and performed operational implementation of marketing projects for different brands from various industries and sectors—from the beer industry, pharmacy, banking, FMCG to daily newspapers. She spent her last agency year as a Client Service Director. After gaining agency experience, she continued her career in the corporate world. Most notably, she held the various positions such as Head of Marketing Communications for Residential Customers in Croatian Telecom (part of Deutche Telekom Europe), the position of Marketing Director at Zagrebačka banka (part of Unicredit Group) and Marketing Director at Studio Moderna Croatia. She currently holds the international position of Director of strategic communication at Studio Moderna Group, an omni-channel retailer reaching more than 360 million consumers across 21 countries in CEE and Russia. In addition to her regular position, she is a regular guest lecturer at the Faculty of Economics and Business, Zagreb and at the Algebra University College, Zagreb. For years, she has been actively involved in the Effie competitions – Croatian Effie jury (2015, 2017), Euro Effie jury (2016), member of the Croatia Effie Organizational Committee (2019, 2020).