Merchant partnership and marketing manager for Mastercard Belarus
Nadezhda’s work helps grow and strengthen the leader position of Mastercard brand on the territory of Belarus. Nadezhda oversees and manages a number of various marketing agencies, including creative, marketing services and digital communications, as well as media buying. Nadezhda, with her versatile skills and competencies, is responsible for creation of marketing projects for banks and financial institutions, partners acquisition as well as strategic sponsorships and collaborations. She was directly involved in the successful launch of Samsung Pay and Apple Pay in Belarus. In 2019 Nadezhda was on the jury board of Effie Belarus.