Brand Strategy Director, Isobar – Poland
Marketing, brand and communication strategist with 20 years of experience. Started in market research in Kantar in qual methods, specialising in communication and NPD and then worked in Leo Burnett as a communications strategist for IKEA and Nestle.
For over a decade, she worked as consultant in brand and marketing consultancy at Kantar Added Value, dealing with over 50 rebranding projects and portfolio strategies for ING, SAB, T-Mobile, Nestlé, Avon and Pernod Ricard.
Subsequently, she has been the brand strategy director at Grey and Isobar, responsible for holistic planning of communication and digital product innovation.
Polish Effie juror and laureate.