Antonella Lupica

Managing Director, Golin Italy

Since March 2015, Antonella works with Golin, a global public relations agency that helps companies create change that matters, by overseeing the Italian operations. 

She is developing and experimenting a new way into building a PR agency, with its roots in the creation and maintenance of relevant relations and tight collaboration with clients in designing and implementing the best strategies for their brands’ purpose and ambitions. This model perfectly combines with a brand-new business model, based on the selection of the best professionals in the market with the right sensibility for the clients’ brands, and a specific focus on a sustainable and flexible agency structure, making it successful and efficient in its slow, organic growth.

Antonella coordinated international LifeSciHealth communication projects financed by the UE and both Italian and international clients. In over 20 years, she had the privilege to collaborate with high level clients and develop wide PR expertise in many industries such as Technology, TLC, Healthcare, Food, Entertainment, Fashion & Design and Travel, generating consistent boosts of awareness and value in the Italian market for brands and clients through flawless execution and human touch. 

Antonella earned her Bachelor’s Degree in Modern Languages from Università Cattolica, and her master in PR from ISC in Milan.