Gergana Ivanova

Managing Partner, The Smarts – Bulgaria

Gergana Ivanova is the co-founder and managing partner of The Smarts group – independent group of agencies, consisting of The Smarts advertising agency, IQMedia, Paragraph 42 PR agency and audio-video production company Shoot.

 Gergana has more than 20 years of experience in the communication industry in Bulgaria. Her professional carrier started in advertising in 1997, in the field of account management and strategic planning, firstly at Lowe (today Mullen Lowe) International Agency and since 2008 at the agency of her own, The Smarts. In the client portfolio of the communication group, Gergana leads names such as Billa Bulgaria, Unicredit Bulbank, Electrolux, IKEA, Accenture Technologies, Coface Bulgaria, ОLX, Nestlé, as well as a large number of local brands.

The Smarts group has numerous awards from local PR, creative and media festivals and from big international festivals. The Smarts has been awarded three times with EPICA for IKEA and Mall Plovdiv.  The agency’s work has been published in Archive. At the last Effie awards, the agency won gold for IKEA in the new category of topical marketing. Gergana has been part of the jury of Effie Bulgaria for three years in a row now. She is a member of the board of Bulgarian Public Relations Association and member of the board of Council of Women in Business in Bulgaria, CWBB,