Brand Building Integrated Communication Director, Procter & Gamble – Switzerland
Born and raised in Paris, Hélène started her P&G career in France. As she advanced over the years, she mostly worked on the Beauty and Grooming brands that P&G has, with her main geographical expertise resting in Europe, North and South America and the Middle East. Hélène has also specialised in building the marketing capabilities of organisations, from individuals to 1000+ people. She currently leads the integrated advertising development for Pantene in Europe, and the one of Venus & Braun at the Global level.
After a successful career in P&G brand management, she followed her passion for advertising and brand building by joining P&G’s respected Brand Building & Integrated Communications department. BBIC is a team of communication experts within P&G who consult with agencies and P&G Brand Leaders on topics related to brand equity and advertising strategy and execution.
Hélène has proven experience in integrated advertising, with expertise in all media types (including digital, social, TV, print and in-store). She has a track record for championing ideas and creativity that builds brands and sales. Hélène also develops and delivers BBIC’s core advertising trainings. Through that, she plays an essential role in building the marketing skills of the P&G brand organisation.
Hélène believes in brands as forces that shape the world. And in advertising that “amplifies the inaudible whispers of the human soul.”
She currently lives near Geneva, Switzerland. If you don’t find her there with her children, you’ll find her somewhere up in the Alps.