Jamie Peate

MWG Global Head of Retail Strategy & Head of Effectiveness, McCann Manchester – United Kingdom

Jamie has helped to drive culture at local, regional and global levels, that holds creativity and effectiveness central to all of the agency’s output. His strategic approach to the Aldi account exemplifies his approach – long running campaigns such as Like Brands and Kevin the Carrot have reaped benefits for the client and helped redefine the grocery sector.

A proud northerner and champion of creativity in Manchester, Jamie got his first taste of retail at his parent’s shop near Blackpool. He first joined McCann Manchester as a recent graduate before forming his own insight and innovation agency Blue Banana in the early 1990s. When the agency became part of McCann Manchester 20 years later, Jamie returned as Director of Strategy and Insight. 

He is now a key part of the McCann UK Aldi leadership team and also leads the CPG and Retail Practice for McCann World group which supports, promotes and shares best thinking, approaches and practice for retail globally. He is also the Head of Effectiveness for MWG UK.