Kay McCarthy

Founder & MD, MCCP, The Independent Strategy Agency – Ireland

Kay McCarthy started her own business during the economic downturn in 2008. Kay’s experience in strategy came from her time in McCann Global, where she held senior leadership roles including EVP Strategy Director for EMEA, Deputy MD for their Dublin office, as well as Senior Brand Marketing roles at Diageo Dublin and completed her graduate trainee programme at NatWest London.

 Kay set up a Leading Strategy Consultancy Agency, MCCP, The Independent Strategy Agency, specialised in communication and innovation strategy, as well as award winning research.

Kay and the MCCP team have been long-term strategic partners for a large base of local and global clients including Smurfit Kappa, Heineken, Pernod Ricard, Glen Dimplex, encirc, Bord Bia, Bord Iascaigh Mhara, Enterprise Ireland, PTSB, Chadwicks, RTE, An Post, Aer Lingus, Tourism Ireland, Department of Health, TU Dublin, amongst many others.  

Kay and her team have led the development of game-changing award-winning propositions such as the Wild Atlantic Way, Fly Smart for Aer Lingus, Orchard Thieves cider proposition, a new Stout ‘Islands Edge’ and award-winning research to inform communications planning in the early stages of the Covid-19 pandemic for the Dept. of Health. 

Kay believes in purpose-led business and MCCP’s purpose is to help make business better.

Kay is a regular keynote speaker at leadership events with a focus on brands and consumers including the prestigious Cannes worldwide advertising festival, Irish Advertising Practitioners Institute and the Marketing Institute Ireland. Kay held the Chair role of the Irish marketing Society in 2007-2008 and under her leadership, the team reversed declining membership and put in place a successful strategy for growth.

Kay holds a BA in European Studies from University College Cork and a Master’s in Economy (Double) from Trinity College Dublin. Kay completed the Advanced Leadership Course at Timoney in 2016.