Małgorzata Majcher

Strategy & Business Director, DDB Warsaw – Poland

Strategist by heart & experience (14 years) with responsibility of almost half of the agency’s business. She is striving to place complex human and brand needs at the heart of any marketing response to deliver measurable impact. She is a huge believer that creativity is truly the most powerful force in business and the fact that strategic & creative ideas give brands emotional advantage that fuels their long-term differentiation and growth. She also believes that brands have more power to change the world than governments do.

Main Clients: McDonald’s , Coca-Cola, Philips, Philips AVENT, Mars: Skittles, Juicy Fruit, KitKat.

While she was working at DDB Warsaw, the agency became “The Most Creative Effective Agency” in Poland in 2012, 2013, 2014, 2015, 2020.

She won 11 Effie’s for her main Client and in 2020, McDonald’s became The Most Effective Client of the year.

Gold EFFIE 2020:  employer campaign (employer branding & PR-led category)

Silver EFFIE 2020:  2forU it’s cool to match (brand experience categoty)

Bronze EFFIE 2020:  Unbelieveble but true (Services category)

Bronze EFFIE 2020:  Maestro – everything you need form a burger (Services category)

Bronze EFFIE 2019:  2forU Stories (Services category)

Bronze EFFIE 2018:  Maestro (Services category)

Silver EFFIE 2017:  Kids Day at McDonald’s (Services category)

Bronze EFFIE 2017:  2forU (Long Term Marketing Excellence category)

Bronze EFFIE 2016: brand campaign  #MamSmakaNaMaka (Services category)

Silver EFFIE 2013:  McDonald’s Player Escort (Place and Sport events Promotion category)

Silver EFFIE 2011:  Dociekliwi (Services category).