Maruša Hrovat

Strategy Director, Luna \TWBA – Slovenia

Maruša is an awarded strategy director at Luna \TBWA (Slovenia) with international experiences in building brand and communication strategies for clients in FMCG, telecom, financial, car industries and others.

Her first love was journalism, but she decided to study Marketing and Communication Science and soon entered the advertising world when she began working for the Slovenian Advertising Chamber, helping with the organisation of Slovenian Advertising festival and Golden Drum festival.

In 2013, she started working at Luna \TBWA as an Account Assistant and left a year after to study and work abroad. She attended Lund University and later worked as an intern Junior Strategic Planner at TBWA \Belgium. She returned to Luna in 2016 as a strategic planner and has been working with clients from a range of industries ever since. Her goal is to always build strategies that not just result in great creative output, but also bring business growth to clients. Many campaigns she collaborated on won Effie and Euro Effie awards, making Luna \TBWA the current most effective advertising agency in Slovenia.

A bookworm and a nerd as she describes herself, being curious and always learning is very important to her. She also likes passing the knowledge forward which is why she collaborates with the Faculty of Social Sciences at the University of Ljubljana as a guest lecturer on practical courses. There, she introduces students to strategic planning and helps them create insightful communication campaigns.