Head of Marketing Communication, Slovenská sporiteľňa – Slovakia
Peter is the Head of Marketing Communication in Slovenská sporiteľňa, the biggest digital and mobile bank in Slovakia. His responsibility covers 360° communication disciplines.
Peter is a communication and technology enthusiast – advertising is his life passion. During his 25 years in the advertising business in both agency and client side, he managed hundreds of local and international communication projects. During his 15 years in Y&R, he coordinated Erste Bank’s advertising activities in 8 countries. In those times, his creative colleagues used to call him „THE SURGEON“ due to his precise sense for strategic details influencing the efficiency of advertising. After jumping to the client side and joining Slovenská sporiteľňa, he worked on transforming and launching key channels (new website and new “George” mobile banking app), serving as need-based and sales-oriented customer tools.
Peter is possessed by strategic sharpness that brings positive results. And that is why he is very happy to be part of Euro Effie Jury 2021.