Marketing Director, Carlsberg Croatia
Tatjana was born and grown up in Zagreb, Croatia, where she also finished her studies (BSc Economics). She started her career over 30 years ago, out of which over 25 were in Marketing. Looking back, her journey started as a Marketing Assistant, when Marketing jobs were about adapting TV campaigns and organising big events, but also knowing where you are selling your products (list of all kiosks/bars/stores was done by them – no Nielsen data).
Over the decades, she has been working in international companies in FMCG – Philip Morris, Nestle, Unilever and latest Carlsberg. Her roles have been from local to regional and from brand to category management.
She enjoys seeing developments in food, particularly Nescafé coffee, and she also loves discovering skin care trends and unleashing her inner beauty with true global brands like Dove. Lastly, she enjoys adding value to the world of beer lovers, by developing Pan and other Carlsberg brands in Croatia.