Strategic Consulting Director, Dentsu International – Ireland
Dael is an experienced board level professional and has worked at the cutting edge of Marketing and Brand Strategy for the past 28 years. Dael has a history of breaking with convention; she shot to fame in South Africa by becoming the youngest, and one of only two female Managing Directors of a top 10 creative agency at the age of 28. In the USA, she built a technology division in a well renowned FMCG brand consultancy and in Ireland she has more recently turned her attention to media at Dentsu for the past 12 years, helping clients build growth strategies that are anchored in customer insight.
Dael currently heads up a new consultancy division of Dentsu Ireland, where she helps brands and organisations succeed and grow. She has worked with clients in over 30 different categories, delivering sustainable revenue growth through expertise in marketing and uncovering new market opportunities with the help of creative thinking, strategic process, and consumer insight.