Dariusz Maciołek

CMO, BNP Paribas – Poland

Marketer with 20 years of experience. He has led his career in finance and insurance industry through PZU (insurance leader in Poland), Rabobank and Aviva, before joining as CMO BNP Paribas Poland 3 years ago.

In his managerial positions, he was responsible for all areas of B2C and B2B marketing managing teams up to 50 people. He led one of the biggest and most successful rebranding and repositioning projects in Poland BNP Paribas. He was awarded as CMO of the Year 2021 and AdMarketer 2020. His campaigns won numerous Effie awards, Golden Drum and Cannes Lions (including Grandprix and Titanium).

Effie jury member for many years. Innovative, brave and challenge-driven CMO with extensive insight into the sales function. Highly focused on brand management and impact for business results. His approach is highly cross-functional and data-driven. Proven track record of implementing new technologies and channels to drive business growth and profitability.