Dessislava Proeva

Sales Director, bTV Media Group – Bulgaria

With over 20 years of experience in media and sales, Dessislava Proeva is Sales Director at bTV Media Group. bTV is Bulgaria’s first private national television, the most trusted and powerful media brand in the country, a home to industry innovations and audience-favorites such as MasterChef, Survivor, The Voice of Bulgaria or The Bachelor. Part of bTV Media Group’s portfolio are television channels, radio stations, digital platforms and a brand for movie productions distribution.

As Sales Director and a dedicated Effie Bulgaria jury member, Dessislava leads a team of talented professionals that empower brands to position their communications in an effective and visible way, beyond the conventional, right into the emotional world of content at times when the audience attention is most actively engaged. She is devoted to foster premium and innovative ad solutions in favour of established and emerging brands. This is part of Dessislava’s continued focus to use the superpowers of the multiplatform world of bTV Media Group, driving meaningful results for businesses of all sizes.