Julian Prat

Chief Strategy Officer, Wavemaker Italy

Julian has 25 years of experience, developed in two leading communication agencies (Dentsu and Wavemaker), working as media strategist where he had the chance to help and drive business growth for a lot of clients and business. He continuously tries to understand what is actually driving consumers’ purchase decisions and how media and touch points can help brands generate meaningful and relevant connections with people, to transform these into sales and market advantage. He had the chance to put this into practice, working with a long list of clients, each one with different challenges (Chanel, Toyota, Ikea, Nivea, Sky, among the most important and those where he’s been working for a long time).

As current Chief Strategy Officer in Wavemaker (WPP Group), he is responsible for the agency to deliver break-through and integrated strategies to their clients, being also responsible for the Content & Digital division within the Agency. As s part of his actual responsibility, he is also involved in the digital transformation roadmap they put in place for their clients.

Passion, curiosity and a sense of ingenuity are his core traits, as well an an overall approach of “never give up” driven by personal passions: Nordic ski and bike packing.