Lars Samuelsen

Creative Chairman & Chief Strategy Officer, Uncle Grey – Denmark

Lars joined Grey in 2009 and has held numerous roles in the organisation, amongst others leading strategy across EMEA. He is currently running the creative and strategy departments at Uncle Grey and is Chief Strategy Officer for Grey across the Nordics.

He has extensive experience developing global brands and has lead brand strategy for brands such as:
Carlsberg, Weber, Burger King, Bestseller, Canon, Bolia, P&G, Honda, Volvo and Emirates.

Prior to joining Grey, Lars founded the first communications planning department In the Nordics at MEC and holds a Master in Media and Cultural Studies and an MBA from the Berlin School of Creative Leadership.

His work has picked up numerous international awards including IPA Gold, Effie Europe, Cannes Lions, D&AD Pencils and Webby awards.