Marchella Abrasheva

Regional Managing Director SEE, KANTAR – Bulgaria

Kantar is the leading global media and market information and research company within WPP, with offices in over 80 countries. Kantar focuses on innovative research aimed at providing faster, more accurate insights and actionable results for delivering growth in business, and social & poling surveys helping institutions and decision makers.  As part of Kantar global network, the Kantar Insights Division cluster for South East Europe covers Bulgaria, Romania, Moldova, Serbia, Montenegro, North Macedonia, Albania, Bosnia & Herzegovina and Kosovo, as well as Slovenia and Croatia.

Marchella has over 25 years of experience in market research and poling in SEE, across categories and services, data collection methods, industry sectors, and domains of analysis and expertise. She has had opportunities to develop robust cross-country and cross-sector perspective on market and cultural developments, putting research in strategic perspective related to overall business and social development of countries and consumers. She has worked with local as and well as global multinational companies in telecom, finance, consumer goods, public services, including healthcare and education, and with international institutions, such as the European Commission and the Foreign Policy Magazine, among others. Her recent interests in research are focused on consulting in the domains of Brand & Marketing Analytics, and Customer experience systems.