Deputy General Manager, MRM, Paris – France
For 15 years she has been working in the online strategy & communication business, in-site design in addition to collateral production, branding, marketing communications, metrics analysis & problem solving.
High level strategic thinking, solid client consultancy skills and well-proven experience in new business. Project management with expertise in online-marketing, brand management, social customer relationship management. Energetic and organized self-starter. Able to supervise several projects simultaneously while delivering quantifiable results. Strengths include developing teams, management and superior project leadership.
She has worked for 10 years in agencies such as the Havas, Publicis and WPP groups. Her main clients have been L’Oreal, Danone, Renault & LVMH.
Her principal projects were integrated campaigns with traditional media, global product launch campaigns (European G5-focused), Social Media, Brand Content, e-commerce, and PRM/CRM strategies or digital & film production.
She has also worked in the pharma industry for 5 years as a Digital Manager at Janssen – Johnson & Johnson group.
She was part of the digital acceleration board in charge of the digital transition. Her roles spanned the change management process (digital evangelisation of the teams and leadership team, identification of digital opportunities into the brand plans in partnership with marketing teams).
She joined MRM as Deputy General Manager in 2018, where she is overseeing the business activities (main clients: Nespresso, Stellantis, Accor) of the new business, leveraging the MRM blending data, customer experience & creativity.