Mika Hyötyläinen

VP of Marketing, Neste – Finland

Obsessed with measuring marketing effectiveness, Mika has built data-oriented marketing organisations in Telia as well as in Neste. If ROMI were something to eat, it would be Mika’s favourite meal.

Although this marketing director is always pushing for data-driven actions, he also likes to lift his feet firmly off the ground and look at what’s far in the horizon, because the future is built today.

To counterbalance all the data at work, Mika likes to do all sorts of sports and renovation in his spare time.

Motto: “Those who say it cannot be done, should not interrupt those who are doing it.”