Creative Director and Partner, hasan & partners – Finland
Mikael is a Creative Director and Partner at Hasan & Partners in Finland. The agency is one the best known and successful agencies in Finland.
Mikael has been working in the industry for over 20 years and has been awarded both nationally and internationally for his work. He started his career as an Art Director and has a deep passion for craft.
He also believes that the best work stems from true insights and strategy and that great marketing communication always drives sales and leads to success. That is why he values the Effie so much. He has been part of the Finnish Effie jury multiple times.
Mikael is inspired about popular culture and storytelling; movies, music and games, and aims to create work that can be part of that environment. He believes that only way to create meaningful and tantalising marketing communication is by being interested in people and the world around them.